Kristine Joy, Writer

Mission:

Integrate my image across platforms (and add Medium as a platform).

Wellness Why(s):

Primary: Occupational; my public image as K.J. Sculling, Flash, Coach, etc.

Subsidiary: Since we’re talking SOCIAL Media—Social! And Emotional in that I want the different channels to FEEL cohesive, and piece together as authentically me! There is probably an Intellectual bit to this also in that I’ll need to research and up my marketing skills.

The Nuts & Bolts:

My online presence….

Instagram came first.

Because I needed a social media handle.

Because a sponsor asked for one on a sponsorship application.

@kristinejoy1979 was created (but originally had a different handle that I’m now too embarrassed to state). It was 90% Pickleball + 10% Dogs.

The account was more dead than alive from March 2024 to December 2025. Post-resuscitation, it’s now 50% Reality TV (Pickleball) + 10% Pickleball (non Reality TV) + 10% Dogs + 10% Coaching + 10% Writing + 10% Other.

This website began in May 2025 as an outlet for:

1️⃣ Idealistic Ramblings – The early form were more synonymous with RANTINGS, but I lived and yearned.

2️⃣ Creative Writings – I decided that a writer wasn’t a writer unless that writer had public writings—in addition to the poem that was published in the The Press Citizen in 1987:

Poor Mandy. Poor Mandy.
All she would eat was candy.
It didn't come in handy
when she lost all her teeth.
Poor Mandy. Poor Mandy.
- Kristine, Age 8

The website has also evolved into a hodgepodge of who I am because I am a mixed bag (my daughter would jokingly add caveats—mixed UP old bag). But, it’s true. The mixed bag part.

Yesterday, I was asked, “Is this what you do for a living? Teach pickleball lessons?” And I haven’t the slightest idea how to answer that question, other than to know that I can’t (nor want to) say:

“I spent a decade as a professional student, a decade in the gambling industry, am an inactive licensed attorney that also has a Masters in Business and once upon a time, passed the Chartered Financial Analyst exam. I have played multiple sports at the semi pro level, am still playing pro pickleball and complete an occasional Ironman race for fun. I have coached most every sport under the sun, and am currently coaching collegiate triathlon. I became certified as a Personal Trainer and Nutritionist last year. I do teach pickleball lessons, and tennis also, but also currently work at a golf course and Total Rejuvenation, which reminds me, have you tried floating? Mostly though these days, I want to be a writer so I maintain a writing website where I post regularly and do my absolute best to set aside time to develop the 2-3 main book ideas that I have. And one more thing, there is a Reality TV show that went live last week, and I’m on it. But, you’re here for a lesson and I’m here to serve, so let’s get that started, shall we?

(wait, we didn’t talk professorship, app development, Lady DIY or firefighting)

Neuralyzer set to erase your last 60 seconds of memory (because I need you to re-focus on my task at hand as opposed to one of these rabbit holes):

My mission is to ensure that the chosen platforms—this website, Instagram and the added medium Medium—all read K.J. with coherency, cohesiveness and consistency despite my haphazard assortment of posts—ahem—

• A social well-being goal to binge watch Stranger Things with my daughter.
• A poem in which I propose a set of pleas as part of wedding vows.
• The start of a book about a whitewater rafting trip gone wrong.
• My thoughts on specialization in sports.
• A random prompt and ensuing response.
• Puns, coaching moments, pickleball points, gratitude, Reality TV and dogs on Instagram @kristinejoy1979.

If we’re talking marketing, this would be—

Branding

the promotion of a particular product or company by means of advertising and distinctive design

But, self-promotion is not my goal and I, for some reason, feel a need to state that.

“I self-promote the fact that self-promotion is not my goal.”

– K.J.

My intention is to present a CLEAN identity across platforms such that you recognize me as the same (JUST) me regardless of which platform you happen to be perusing, and with only minimal overlap of material.

ChatGPT

“Integration means different rooms of the same house, not different houses.”

“Your tone, values and fingerprint stay recognizable whether someone finds you on Website, Instagram…”

“feel unified even when the topics differ”

The goal is also to give myself a guide, rather than add to the too-many-question-marks already floating around my head, with regard to which content is posted where.

The little bit of research that I’ve put into this tells me that I need consistent color schemes and/or recurring motifs. And a consistent voice, but that needn’t change because you already “get what you get” out of me. And maybe a tagline that carries across the channels?

I never did, and don’t want different platforms for athlete self, writer self, punny self, poet self, all things sports self, wellness self, etc. In part because that would take an absurd amount of time and remembrance of passwords to pull off.

But mostly because ChatGPT wrote it best:

“I live as one person in many rooms.”

And here’s to hoping that we can deliver you just that; nothing more, and nothing less!

Update On:

If executed properly, you’ll notice! 🤞